AMSG's approach to marketing strategy development and Federal government marketing services begins with developing robust plans based on a thorough understanding of exact requirements, priority, scope, and objectives. The primary element to our success is understanding the target audience and focusing the implementation of effective marketing materials.
AMSG’s marketing strategy development and marketing for government agencies begin by defining all objectives in terms of “what success looks like.” We document and validate key requirements for Federal Government marketing and Government digital marketing using an agile and iterative approach. Our plan for Federal contrats utilizes a layered approach to target each stakeholder group with several delivery channels utilized to communicate our messages. The audience is, therefore, more likely to internalize and comply with messaging after repeated exposure through multiple, distinct channels. AMSG provides Marketing and Strategic Communications to the Communications & Outreach Division of Department of Homeland Security’s Science and Technology Directorate.
DON – “AMSG did an outstanding job providing Deputy Under Secretary of the Navy (Management) (DUSN (M) with Super Graphics support services. AMSG met all deliverables on time and takes great pride in the quality and timeliness of their products. They provided sound recommendations utilizing best practices and continuously checks and rechecks on program direction and Gov’t guidance to ensure concurrence, and provide regular updates on risks and issues, and efforts to mitigate them.” – Robert Marshall, SECNAV